Lenovo Lecoo’s stores will go online with Dada’s JDDJ | Retail Asia

Lenovo Lecoo’s stores will go online with Dada’s JDDJ

Lecoo aims to launch 600 stores in the coming year.

Dada Group’s on-demand retail platform JDDJ will be bringing all of Lenovo Lecoo’s 1,000 stores online in a tie-up aiming to create a new omni-channel growth model for consumer electronics, according to a press release.

Lecoo is a smart retail enterprise invested by Lenovo Group, and also a representative of smart devices and smart retail solutions in Lenovo's 3S strategy. Currently, Lecoo directly operates 300 stores in China, and plans to newly set up about 600 stores in the coming year.

Its products include Lenovo's Legion series, Xiaoxin series, ThinkPad series, YOGA series, Lecoo's new brand products, "Smart" digital products from the world's biggest brands, as well as products for healthy life.

Over the next two years, the platform will partner with 1,000 Lecoo's offline stores to create a new omni-channel growth engine for on-demand retail.

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