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Alibaba's Kaola Global to co-create 500 products in 2021

This comes as more users shop for specialty imports, such as juices from Cuba.

Kaola Global, Alibaba’s membership-based cross-border e-commerce marketplace, will work with manufacturing partners worldwide to co-create 500 new products in 2021, the company announced in a press release.

These include made-to-order items across popular categories such as cosmetics, skincare, apparel, snacks and more. This came as Kaola users increasingly search and shop for specialty imports such as juices from Cuba, honey from Australia and shower gels from Israel.

Kaola also expressed plans to tailor its products based on real-time consumer insights and tap Alibaba’s cross-border supply chain, to meet the demand from its users, particularly the high-spending female shoppers who make up over 50% its users.
 

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