, Singapore

Luggage brand Tumi launches virtual store in APAC

Customers can get previews of each product via augmented reality.

US-based luxury luggage brand TUMI has launched its first virtual store serving customers in Asia Pacific and Middle East, where its Spring 2021 collection made its debut, the company announced through its social media channels.

The virtual store showcases a variety of luggages and bags displayed in an interactive 3D shop online, and customers can choose a product to view more information about it as well as a preview through augmented reality.

Tumi’s creative director Victor Sanz and vice president of APAC and Middle East Adam Hershman introduced the company’s first virtual store and Spring 2021 collection through Facebook Live.
 

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