Hong Kong-listed Link REIT rebrands retail properties in China
The company began the rebranding in phases from 2020.
Hong Kong-listed Link Real Estate Investment Trust (Link REIT) has completed the rebranding of all its wholly-owned retail properties in mainland China to "Link Plaza," its manager announced in a press release.
Jingtong Roosevelt Plaza in Beijing, Metropolitan Plaza in Guangzhou and CentralWalk in Shenzhen have been rebranded as Link Plaza · Jingtong, Link Plaza · Guangzhou and Link CentralWalk respectively. EC Mall, Link's first property in the mainland, was rebranded as Link Plaza · Zhongguancu.
Aiming to better connect with its customers, Link began rebranding its Mainland retail properties in phases beginning in 2020, when it celebrated the 15th anniversary of its listing in Hong Kong.
Since 2015, Link has progressively expanded its footprint in the country, investing in and managing a diversified portfolio comprising six properties in four tier-1 cities, namely Beijing, Shanghai, Guangzhou and Shenzhen.