STORES | Staff Reporter, Thailand

Tesco's Thailand and Malaysia stores rebrand into Lotus's

CP Group re-purchased the business from Tesco in 2020.

Charoen Pokphand Group (CP Group) has changed the name and logo of Tesco’s stores in Thailand and Malaysia into Lotus’s, IGD reported.

At the same time, Tesco Lotus Express convenience stores will be renamed Lotus Go Fresh.

The logo has been changed from a white background with red and green lettering to a turquoise design for about 1,900 stores in Thailand and 62 stores in Malaysia. The move is aimed at renewing the brand image.

CP Group sold 75% of its stake in Lotus supermarket to Tesco during the Asian financial crisis. The stores were renamed to Tesco Lotus then. CP repurchased the Southeast Asian business from Tesco in a $10.6b deal which was completed in December 2020.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.