STORES | Staff Reporter, Korea

South Korea's convenience stores roll out bread products

CU reported a 115.1% surge in baked goods sales from 1-21 December.

Convenience stores in South Korea such as GS Retail, CU, and 7-Eleven are challenging bakeries as they introduce a series of bread products, Korea Bizwire reported.

GS Retail’s convenience store chain GS25 and supermarket franchise GS The Fresh is rolling out Breadique, a new bakery brand. The brand comes with four signature products made with 1A-grade milk and grade 1 flour.

Convenience store competitor CU also introduced a series of premium bakery products in December 2020, including St. Dalfour Bread, a package of herbal, grain breads with St. Dalfour jam from France known for using 100% fruit.

Likewise, 7-Eleven introduced two new bakery products using grade 1 flour and Himalayan pink salt.

“Convenience stores are introducing new strategies to offer high quality bakery products as more consumers are buying bread not only as a snack, but as proper food for dining,” Korea Bizwire commented.

CU reported a 115.1% surge in sales of plain bread, morning rolls, croissants, and other baked goods for dining between 1 and 21 December. At the same time, 7-Eleven saw a 16.4% YoY growth in morning bakery sales, as more people are replacing breakfast with bread.

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