Sa Sa adopts omni-channel sales system

It can provide a channel for its consultants to make extra commissions.

Hong Kong-based Sa Sa International has adopted online store builder Boutir’s solution, establishing an omni-channel sales system and a setup of “personal online stores” for its beauty consultants, according to a press release.

With the Boutir solution, customers can first visit Sa Sa’s physical stores or access product information via Facebook Live, then complete their purchases in Sa Sa’s beauty consultants’ “personal online stores”.

Sa Sa’s beauty consultants will also be able to engage customers through the Boutir mobile app by recommending products and offers to them, checking orders and arranging delivery. This will provide a sales channel for its frontline staff to make extra commissions.

This partnership will also help Sa Sa establish an omni-channel sales system to boost sales, the company noted.

Since the pandemic, Sa Sa has developed its e-commerce business rapidly, particularly social commerce. Since October 2019, Sa Sa has piloted a WeChat mini-programme to target Mainland China customers who have visited their stores in Hong Kong or Macau.