, Philippines

Philippines' Fruitas expands into bakery business

It is planning to roll out four Babot’s Panaderya branches in Metro Manila.

Philippines-based food and beverage kiosk operator Fruitas has unveiled a new store brand called Babot’s Panaderya, offering freshly baked pan de sal and other bread products, according to a press release.

The company will also roll out the bread products in its community stores. As production is increased, it will open several standalone Babot’s Panaderya, with initial rollout plans of four branches in Metro Manila and one branch in the provincial area.

Fruitas is leveraging off the baking expertise and capacity of Manila-based Negril Trading, which houses its De Original Jamaican Pattie brand. As a result, Fruitas is initially entering the bakery business with minimal capital expenditure.

Fruitas community stores currently offer curbside ordering and pickup as well as home and office delivery through its CocoDelivery subsidiary. The company is also exploring the sale of its own bread products in some of its kiosks and to selected institutional customers.

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