HappyFresh expands to Johor Bahru

Online grocery delivery HappyFresh has launched its service in Johor Bahru, the capital of the Malaysian state of Johor.

HappyFresh said it will collaborate with Tesco (and other retailer partners in future) to bring a smarter, more affordable choice for consumers there to get their fresh produce straight from Tesco to their doorsteps with the HappyFresh app.

HappyFresh provides an integrated grocery shopping service at the comfort of customers’ homes and office.

With a few taps, customers can place an order from the hypermarket nearest to them and have it delivered as HappyFresh provides experienced personal shoppers and riders who will cater to the customers’ needs. Customers also have the freedom to choose the time to receive their groceries, from as soon as an hour to seven days in advance.

More than 120,000 products -- including fresh produces, dairy, snacks and baby milk -- are available on the on HappyFresh app, mobile web, and the website.

“HappyFresh is definitely a smarter choice to do grocery. Nowadays, everyone has little time to spend with their family. We are here to help working parents and young executives spend more time with their families, while HappyFresh settles their groceries,” said Hu Hun Hui, managing director of HappyFresh Malaysia.

He added: “HappyFresh has been around and assisting Malaysians, one city at a time. After Klang Valley and Penang, we felt that Johor Bahru would be the perfect place for us to provide our services. Now, Johoreans can relax at home and enjoy attractive product discount, skip the cashier queue, save time on petrol and parking.”

Customers can access HappyFresh by downloading the app for free on Google PlayStore and Apple AppStore, or go to www.happyfresh.my to place an order.

By Muneerah Bee