9 in 10 SEA shoppers use digital channels in their shopping journey: Zalora

Over 59 million monthly visits were used in their latest survey.

A survey, TRENDER 201 by Zalora, revealed that 90% of Southeast Asians refer to at least one digital channel in their shopping journey.

“Our flagship state-of-the-industry report helps facilitate the industry’s evolution by allowing more brands to understand the changing market and anticipate what the future holds. Our focus continues to be on consumer behaviours (vs. market size outlooks) and how it's evolving,” said Gunjan Soni, CEO, Zalora Group. 

Over 59 million monthly visits were taken into account with this report. 

Results from the report point to a 75% internet penetration in Southeast Asia. This equates to 40 million new internet users in 2021. Zalora also had a 19% increase in new brands that joined the platform. 

Countrywise, Indonesian shoppers were the most likely to spend on beauty products and sports equipment, whilst Filipinos spent the highest average number of hours. Malaysians, meanwhile, had the highest percentage of digital natives at 88% or 22 million, whilst Singaporean shoppers were the most likely to spend on luxury purchases. 

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The proposal is expected to be completed in 2022.
Its location is expected to be renovated to make way for a haute restaurant complex.
The volume of parcels shipped to South Korea was the highest amongst all countries.
And China’s state-owned paper rebukes Canada Goose over alleged consumer law violation.
These stores will sell a variety of household goods and beauty products.
Over 50% of the Chinese consumers engaged in sharing economy in 2019.
These mega trends include the rise of smart cities and homes, and shifting market frontiers, among others. 
By 2026, e-commerce exports revenue is expected to skyrocket to $3.5b.
Demand for air cargo will likely rise at a faster rate than the supply until 2022, UPS said.
The system can detect customers collapsing or signs of property damage.
The company noted that luxury beauty items tend to be popular on Black Friday.
The development seeks to be a gathering place for leisure, entertainment, and retail in India.
Alibaba has expressed plans to roll out green-shelf spaces across its platforms.
The store will be an upgraded version of JD’s E-space omni-channel store.