FASHION | Staff Reporter, Vietnam

Vietnam's ICON DENIM eyes Southeast Asia expansion

The company offers denim products for men.

Vietnam-based ICON DENIM is looking to set up the first base for development in Southeast Asian countries such as Thailand, Cambodia and Singapore, according to a press release.

The brand also has plans to continue opening four to five stores in Ho Chi Minh City, and to expand to Hai Phong, Hanoi, in 2021.

ICON DENIM brand was established in 2017, with the desire to bring the brand fashion closer to Vietnamese men. After 2019, ICON DENIM opened three large Flagship stores located in the front of the central districts in Vietnam.

The company aims to create beautiful, trendy and diversified products, as well as to create high-quality, durable, and high-end products with reasonable prices and value for money.

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