,South Korea

Seoul announces branding 'K-Beauty' at Newsis K-Expo 2021

Domestic beauty experts ordered industry innovation measures post-pandemic.

The Seoul beauty industry branding conference 2021 NEWSIS K-Expo was broadcast on YouTube on 16 September. Overseas panellists participated online, and domestic panellists participated offline, coming up with plans for K-Beauty to grow along with the Korean Wave after the COVID-19 pandemic.

Lazada Singapore CEO James Chang said, "We would like to meet more Southeast Asian customers and introduce a variety of products by introducing K-Beauty." Looking at the market share of beauty products in Southeast Asia, South Korea surged from 8.9% in 2016 to 11% last year. Lazada introduced Laz Korea, a Korean product speciality store, and introduced Hallyu star Hyun Bin as a publicity ambassador.

"From now on, the Seoul Metropolitan Government should organise and share information in areas of common interest such as eco-friendliness, and gather wisdom to create a place where Beauty Seoul can succeed and provide continuous support," said Amorepacific head of strategic decision Jinpyo Lee.

Foundation of Korea Cosmetic Industry Institute president Jae-ran Lee said, "The Korean cosmetic industry is developing innovative products in a short time and leading the global trend as the Korean Wave. I hope that it will develop in a way that meets the needs of overseas customers by continuing to produce innovative products that combine eco-friendliness and hyper-personalisation."

NEWSIS K-Expo started in 2019. It is an event that explores the sustainability of the Korean Wave, encompassing not only culture but also industries such as beauty, food and beverage, and tourism.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Sales of cat and dog snacks and animal grooming products more than doubled.
It is planning to open 10 stores in the country by the end of 2021.
It features larger texts, simplified navigation, and voice-assisted technology.
Korean laws forbid workers from working more than 52 hours per week.
And a Beijing bakery rolled out a Squid Game-inspired confection-making contest.
Products with the 'Shop Now' icon can be fulfilled by nearby physical stores within 3km.
This move is in line with its goal to accelerate recommerce growth in SEA.
The 350,000 sq ft West Fulfillment Centre is worth close to S$100m.
In-app purchases rose between March and July 2021 despite a global decline of 2.05%.
Orders through social media jumped by over 100% in the first half of the year.
MSMEs account for at least 45% of this amount, according to an Amazon report.
Most customers challenged themselves with the umbrella-shaped dalgona.
The food delivery platform will offer training in hiring and supporting employees with disabilities.
Traditional grocers have yet to gain footing in the online space due to large investment needed.