Miniso launched 364 stores in last 12 months | Retail Asia
, China

Miniso launched 364 stores in last 12 months

It most recently opened a new store in France.

Lifestyle product retailer Miniso has opened 364 brick-and-mortar stores across the globe in the last 12 months, indicating an average pace of one per day, according to a press release.

The company recently opened stores in Iceland, Malta, New Caledonia, the Canary Islands and emerging markets like Vietnam and Laos. It has also further expanded in existing key markets across Southeast Asia, Europe, the US and Mexico.

The latest was a new store in the university city of Lille, France, the country's third Miniso location, and the 10th opening in Europe in May. Fueled by a boom in toy sales and e-commerce in China, Miniso is looking to replicate and localize this overseas.

"Online business has been accelerated by the pandemic and will be one of the priorities for the future development of Miniso," said Robin Liu, Chief Marketing Officer and head of e-commerce at Miniso.

Miniso said that it will continue to explore smaller international markets.

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