Consumers have replaced cosmetics with perfumes as self-expression, Lotte said.
Perfume sales in South Korea have gone up despite the suspension of perfume testing at department stores, Korea Bizwire reported.
Department store retailers suspended all practices of testing cosmetic samples at offline vendors in accordance with government regulations, which has led to a plunge in cosmetics sales at department stores.
Cosmetics sales at Lotte Department Store and Hyundai Department Store last month dropped by 22% and 8.6%, respectively, compared to the same month last year.
On the other hand, perfume sales at the two department stores jumped 34% and 49.7%. S.I. VILLAGE, a luxury shopping platform run by Shinsegae, saw last month’s perfume sales jump by a whopping 772% compared to the same month in the previous year.
Online shopping mall Gmarket saw a 711% spike in January sales of perfume, compared to the same month last year.
Bans on testing perfumes at offline vendors have even led to a sales jump amongst online perfume sellers. “Consumers are replacing cosmetics with perfumes as a way of expressing themselves in the pandemic era,” Lotte Department Store said.
Do you know more about this story? Contact us anonymously through this link.