It is looking to expand its product offerings by spring 2021.
American clothing company Kontoor Brands’ Wrangler has expanded its international reach to China, with the initial product offerings available for consumers through Alibaba’s Tmall, according to a press release.
The launch was celebrated with an activation at Innersect, a multi-day consumer event. The brand expects to expand its product offerings along with additional marketing activations in the spring of 2021.
Since becoming a publicly traded company in May 2019, Kontoor has identified China as a key area of focus in its international expansion strategy.
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