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FASHION | Staff Reporter, China

Footwear brand Tricker's eyes China, Hong Kong expansion

It is looking to distribute its products through social media and e-commerce.

British footwear brand Tricker’s and Global Company Melchers have signed an exclusive distribution partnership to develop the Tricker’s brand in China and Hong Kong, according to a press release.

Tricker’s and Melchers China are planning to develop a multi-channel distribution business in the two markets, particularly through China's social media and e-commerce platforms.

A dedicated website and WeChat shop, along with wholesale distribution and traditional retail, will create digital and physical spaces for customers to buy Tricker’s products.

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