, China

Diesel unveils new concept in Shanghai

The new store comes with a 240-sqm bar.

Italian denim brand Diesel has launched a preview of its Diesel Hub concept in Shanghai, China, which comes with a food and beverage bar in a partnership with RTG Consulting and MUSE GROUP, according to a press release.

The 240-sqm bar offers an eclectic mix of flavors and experimental culinary methods to celebrate the inclusivity of cultures.

Diesel’s Brave Bar’s food menu is inspired by the company's DNA, including food that ranges from bar bites to platters around the table, and a beverage menu featuring an eclectic mixology with occasional boutique spirits, craft beers, and home-made infusions.
 

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