Customers take center stage: Using innovation to grow your business
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OVERVIEW CUSTOMERS TAKE CENTER STAGE: USING INNOVATION TO GROW YOUR BUSINESS
The retail industry is one of the hardest-hit sectors by the COVID-19 pandemic. And with the trend for online shopping now in full swing, Singapore retail companies are now walking a tightrope between disruption and continuity, between meeting consumer needs and sustaining their businesses amidst the crisis.
As they respond to these changes, how can Singapore retailers develop and innovate plans that revolve around personalised customer experiences, new shopping practices, and omnichannel and/or digitised platforms to serve their customers better? And what key technologies can help retail companies start--and sustain--their road to digital technology?
Join Retail Asia and SAP as they host a 60 min. virtual roundtable: Customers take center stage: Using innovation to grow your business. This virtual roundtable explores and tackles customer experience management, omnichannel marketing, data centricity, and digitalisation with executives, thought speakers, and leaders in the retail industry.
Agenda @ a Glance
PANEL DISCUSSION 1: GENERAL RETAIL E-COMMERCE
Retailers are scrambling to scale online as the COVID-19 pandemic forced many stores to shut down. In view of this, what’s next for the new normal? And what should retailers' priorities be?
PANEL DISCUSSION 2: STRATEGIES AND TRENDS FOR RETAIL BUSINESSES
Retail companies--including F&B outlets--have taken the backseat as home delivery providers thrived during the COVID-19 pandemic. With these restrictions in place, how much of these will stay in the new normal? And moving forward, where should retail companies focus their investments on?
OUR SPEAKERS
Aditya Utama
Retail Industry Business Architect, Southeast Asia
SAP Asia
Alfred Choy
Sales Director, Customer Data Management and Marketing, APJ
SAP Customer Experience
AGENDA
11:00 AM - 11:03 AM Welcoming Remarks
Paul Howell, Managing Editor, Retail Asia
11:03 AM - 11:18 AM Customers take Center Stage: Using Innovation to Grow Your Busines
Aditya Utama, Retail Industry Business Architect, Southeast Asia, SAP Asia
11:18 AM - 11:28 AM How to Simplify Innovation and Deliver New Shopping Experience
Alfred Choy, Sales Director, Customer Data Management and Marketing, APJ, SAP Customer Experience
11:28 AM - 11:58 AM Panel Discussion
Paul Howell, Managing Editor, Retail Asia (Moderator)
- Aditya Utama, Retail Industry Business Architect, Southeast Asia, SAP Asia
- Alfred Choy, Sales Director, Customer Data Management and Marketing, APJ, SAP Customer Experience
Panel Discussion 1:
Retailers are scrambling to scale online as the COVID-19 pandemic forced many stores to shut down. In view of this, what’s next for the new normal? And what should retailers' priorities be?
Panel Discussion 2:
Retail companies including F&B outlets have taken the backseat, as home delivery providers thrived during the COVID-19 pandemic. With these restrictions in place, how much of these will stay in the new normal? And moving forward, where should retail companies focus their investments on?
11:58 AM - 12:00 PM Closing Remarks
12:00 PM End of Programme
CONTACT US
For more details, contact:
Retail Asia Events Team
+65 3158 1386
OUR SPEAKERS
Aditya Utama
Retail Industry Business Architect, Southeast Asia
SAP Asia
Alfred Choy
Sales Director, Customer Data Management and Marketing, APJ
SAP Customer Experience