Nominations are now open for the inaugural FMCG Asia Awards 2021
Firms can submit their entries until 29 October 2021.
With the acceleration of e-commerce and ever-changing consumer preferences, companies in the fast-moving consumer goods (FMCG) industry are pushed to innovate and come up with strategies to attract and serve their customers. Those who are able to leverage the current trends and are able to see more opportunities can continue to thrive amidst the challenging environment.
To recognise firms that have shown exemplary performance, Retail Asia is proud to launch the inaugural FMCG Asia Awards, a prestigious and exciting event that gathers the region's best FMCG companies to recognise their most outstanding products and initiatives.
Nomination is open to all companies in the Asia Pacific's FMCG industry. Product brands and/or product lines can also be nominated for the awards.
The award categories that will be given in each country are:
- Consumer Good of the Year
- Product Launch of the Year
- Product Packaging of the Year
- In-store Marketing Strategy of the Year
- Digital Marketing Strategy of the Year
- Campaign of the Year
- Digitalization Initiative of the Year
- Customer Experience Initiative of the Year
- Eco-friendly Initiative of the Year
- ESG Initiative of the Year
- Health & Wellness Initiative of the Year
- Supply Chain Initiative of the Year
- COVID Management Initiative of the Year
- Excellence Award
To qualify for the Consumer Good of the Year category, the nominated product must demonstrate significant success or accomplishments achieved in the last 24 calendar months. Meanwhile, the initiatives must be launched within the last 24 calendar months, either in part or full to qualify for the Project categories. If launched prior to 24 calendar months, it remains eligible if recent developments or upgrades were made.
Nomination is free of charge and is open until 29 October 2021. Entries will be evaluated by an expert panel of judges based on branding, USP, product effectiveness, and customer satisfaction for the product category, while uniqueness and innovation, effectiveness and impact, and dynamism are the criteria for the project categories. Winners will be honoured at the digital awards presentation in November 2021.
For more information, please visit this link or contact Jane Patiag at firstname.lastname@example.org or +65 3158 1386 ext 217.