E-COMMERCE | Staff Reporter, Singapore

Lazada breaks 2019 11.11 sales records, reaches $11m in just 100 seconds

Over 40 million consumers across Southeast Asia participated in the one-day sale.

Alibaba-owned e-commerce platform Lazada has surpassed its 11.11 shopping records, with over 40 million users as well as 400,000 brands and sellers across Southeast Asia participating in the one-day sale event.

A majority of the brands and sellers mentioned were local small and medium enterprises.

Lazada’s premium platform for authentic brands LazMall has also broken records by exceeding its 11.11 sales performance in 2019 in less than a day.

LazMall welcomed four new joiners, including Tefal, to the LazMall Millionaires Club, which consists of brands that achieved sales exceeding $1m in a day.

Meanwhile, electronics brand Samsung became one of the first two brands to hit over $10m in sales.

Lazada Group’s chief executive officer Chun Li said: “This year’s 11.11 performance is very much a reflection of the seismic shift in more consumers and merchants going online and an overall digitalisation of the retail landscape, which has vastly accelerated in 2020.”

Li added that as soon as they kicked off the campaign at midnight, they were already surpassing $100m in sales. It took the e-commerce platform to reach $11m in sales just 100 seconds.

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