,China

JD launches support initiatives to merchants for Singles Day promo

It will issue virtual advertising coupons worth over $150,000 to small businesses.

JD has introduced measures on marketing, training, loans and more, in supporting its merchants for the upcoming Singles Day Grand Promotion on November 11, the company announced in a press release.

JD will work jointly with small and medium enterprises (SMEs) to facilitate their branding by issuing virtual advertising coupons worth up to $155,180 (RMB1m). This aims to alleviate the cost of advertising.

Additionally, over 1 million independent software vendor coupons will be provided to SMEs. Those whose products are to be stored at JD’s warehouse will be granted advertising subsidies worth more than $1.55m (RMB10m).

On the marketing side, JD is looking to help merchants boost traffic by diversifying inflows through SMEs-focused livestreaming channels, short videos, and different incentives.

In order to reduce the burden and lower costs for SMEs, insurance premiums for return shipping fees will also be significantly reduced. The minimum premium for a single order can be reduced from $0.016 (RMB0.1) to $0.0016 (RMB0.01).

For loan-related financial products, JD will provide a large number of fee reductions and interest rate discounts to help SMEs solve the problem of capital turnover. Based on merchants’ requests, they can also apply for loans from JD for up to $15.52m (RMB100m).

“The goal is to simplify rules, lower entry threshold, and maximize exposure for SMEs,” the company said.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

PARKnSHOP and Uni-China Group’s supermarket brands partnered to open this concept store.
Domestic beauty experts ordered industry innovation measures post-pandemic.
Giz Yatai will specialise in selling gadgets.
As physical stores reopen, online spending may drop to 13.
PopBox features products that reflect the influencers' "world-view".
Instant payment is made as soon as the customer leaves based on camera data.
Its subscribers can now watch shows for free on the video platform.
It allows users to test new products from merchants.
It will issue virtual advertising coupons worth over $150,000 to small businesses.
Logistics provider J&T Express and e-commerce platform Mdada.
Firms can submit their entries until 29 October 2021.
This will drive the push towards more personal shopping experiences in Southeast Asia.
The report by Vesta surveyed respondents from the Philippines, Singapore, and Indonesia.