E-COMMERCE | Staff Reporter, Singapore

Fashion items, beauty products, takeout sales hike in 2020: Twitter

Holidays and car purchases were put on hold this year.

Big buys such as holidays and cars were put on hold in 2020, whilst fashion items and accessories, takeout delivery, as well as beauty products picked up in purchase intent, according to Twitter’s Global mCommerce 3.0 study.

“Purchasing priorities shifted dramatically in 2020,” reported the study, which surveyed over 50,000 people on the social networking platform across 27 markets.

“Meanwhile, moving into 2021, people expected to either maintain or increase their spending in household cleaning, health supplements, and entertainment subscriptions,” Twitter added.

On the other hand, 74% of Twitter users were planning to purchase more from local brands in the future, which meant good news for small local brands.

Interestingly, Twitter has been becoming a discussion hub for people to review products, with 81% of respondents saying that they’re seeking opinions on various products and brands and 71% saying that they’re posting their recommendations on the platform. Meanwhile, more than 41% of daily Twitter users said they actively look for updates from their favourite brands.

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