E-COMMERCE | Staff Reporter, Japan

Gourmet food delivery app Food-e launches in Tokyo

It is the first of such app to offer bilingual customer service.

Japan's first gourmet restaurant delivery app, Food-e, has launched in central Tokyo with a curated collection of some of the city's restaurants, according to a press release.

Restaurants exclusively available on Food-e includes Nobu Tokyo, Elio Locanda, Oak Door, Shunbou, and Chinaroom. All of its restaurants are not available on any other delivery app.

Food-e is also the first delivery app offering bilingual customer service to both restaurants and users.

Users can access the app from a browser on their smartphones, tablets or PCs. Hot and cold items will be separated to control temperature. Food-e’s drivers are also uniformed and insured, full-time professionals.

For restaurants owners, the app has changed the traditional business model of delivery apps by charging users a fair fee for delivery and lowering the commissions paid by restaurants.

Initially, Food-e’s delivery area includes parts of Minato, Chuo, Chiyoda, Shibuya, Meguro, and Shinjuku wards, but it is looking to expand to other parts of Tokyo and eventually to other major cities in Japan.

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