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E-commerce

Paul Howell

, China

Published:

3 years ago

Billie Eilish launches flagship sore on Alibaba's Tmall Global

Her store offers a selection of merchandise from T-shirts to headwear.

U.S. singer-songwriter Billie Eilish – who recently took home the Grammy Award for “Record of the Year” – has announced the launch of her flagship store on Tmall Global, Alibaba’s cross-border e-commerce marketplace, according to a press release.

From T-shirts to hoodies and hats, Eilish’s store offers a selection of merchandise, including newly debuted products for the China market.

The launch came as Tmall Global looks to enrich its range of celebrity-owned brands and merchandise available on the platform, including recent partnerships with Taylor Swift, Rihanna and Victoria Beckham.

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