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How can SEA businesses expand their presence through social media?
8 out of 10 consumers in the region use online platforms to discover items they want to buy.
Instagram is most-used by influencers but has the lowest growth: AnyMind
Campaigns that ran on YouTube and Twitter increased YoY by more than two times.
6 ways SEA businesses can adopt to digital consumers' growth
SEA is the new e-commerce powerhouse, Facebook and Bain & Company said.
SEA digital consumers to reach 350 million by end-2021
The report also said that digital retail share in the region grew 85% year-on-year.
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EY’s Olivier Gergele highlights how retailers can navigate and thrive in today’s complex landscape and evolving consumer preferences
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By implementing a sound omnichannel strategy, prioritising the consumer experience and adapting to changing trends, retailers can differentiate their value proposition.
By implementing a sound omnichannel strategy, prioritising the consumer experience and adapting to changing trends, retailers can differentiate their value proposition.
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1. 6 in 10 Gen Zs prioritise user experience and trustworthy reviews 2. Here are key consumer trends influencing pet care sales in 2024 3. South Korea’s Paris Baguette opens first Philippine store 4. Millennials and Gen Zs drive surge in demand for RTD iced coffee 5. What drives Australia's retail transformationAwards
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11